NHTSA's New Year's Eve Designated Driver Campaign
The NHTSA has teamed with crowd-speak platform Thunderclap to create a wave of attention at 2:30 PM on New Year’s Eve, and is recruiting people to sign up through the platform to release a tweet and/or Facebook post of support.
Everyone’s posts will be released simultaneously on New Year’s Eve, creating a virtual flashmob. You can sign up for the Thunderclap here.
Ask your networks to take the New Year’s Eve pledge “I am celebrating #NYE2014 safely by planning ahead and designating a sober driver. #BuzzedDriving is Drunk Driving” and share these tweets and posts in the run-up to December 31.
You can find shareable images here.